“LUCKI - New Drank”
Wake up honey, a new LUCKI x LONEWOLF video is out! I have been keeping up with these two, respectively, for a while now. LUCKI is a talented artist with a unique ability to recount his experiences in a way that makes you really feel and relate to him; he also has a great beat selection ability, as the beats that he chooses carry distinctive energy that is quintessential to his sound. LONEWOLF is an exceptional videographer that is able to create an entrancing visual narrative for every song that he makes a video for. “New Drank” is no exception for either of them. Released on October 12, 2021, the video runs 1 minute and 42 seconds, and it is packed with action. It is an exciting sequence of clips showing LUCKI living his best life: recording music, hanging around with friends, and just chilling. It is made in a way that makes the entire song and video feel like a true experience; this is done so through the vibrant array of colors that are present in the shots and the order that LONEWOLF chooses to put them in, the fast pace created by the numerous cuts and the high variation of shots, the seamless transitions, and the content that the shots contain. The lyrics are also typed out on the screen, which is very nice as it makes you feel what he is saying even more. All of these elements work together fluidly to create a dreamlike visual trip that accompanies the song very well. The song, produced by flansie, is heartful and despondent, with a grave, yet thumping beat. There is also a very nice snippet at the end of the video. Overall, the music video is an exciting and dynamic extension of the song which does a great job capturing the vibes that it emits. Go and watch the video for “New Drank” now!
