“UnoTheAct - Pay Up”

 

Pay Up” is the straightforward, electrifying new single from UnoTheAct (formerly known as UnoTheActivist), with a moody visual masterpiece to accompany it from LONEWOLF. It may also be the lead single to his upcoming project, Limbus 3. The track sees Uno talking about his lifestyle, and as per usual, living it up. The beat, produced by Neonn and firemane, is high-energy and psychedelic, utilizing an 8-bit-like, digitized synth and hard-hitting drums. It gives Uno a strong canvas upon which to paint a picture of himself. And with witty bars such as “Hey, what's your name? I'm clueless | My Cinderella is shoeless” on top of the base ones for the chorus “What that money say? Pay up | I ain't in the NBA, I can't lay up” we get an honest glimpse into the fast-paced, thrill and wealth-seeking life that he leads; additionally, we get to see his personality shine through his lyrics, as he adds his own style and touch to describe how he lives. This, along with the music video from LONEWOLF, creates an iconic depiction of a true modern-day rockstar.

 
UnoTheAct - Pay Up music video premiering in the WHYLONEWORLD theatre

The video premiering in the WHYLONEWORLD theatre.

 

In the video, we get to see Uno vibing out in a bedroom, a chapel, and a field, as well as literally hopping out of a casket at the beginning of the video. This is a genius idea that gives the whole video a more lowkey, grounded hype; this complements the chapel scene very well, as while he is rocking out, we are reminded that this is also really his life that he is talking about. Additionally, the gloomy orangeish tints combined with the lighting, dust, and shadows give the video a gloomy, stuffy, and hazy vibe, which makes it that much more layered. LONEWOLF also incorporates many staples of his style, such as the paper cutouts, fast-paced cuts, and sick object transitions. And we can not forget the illuminated cross which is found all throughout the video as well, this is a symbol called the Passion Cross or the Cross of Suffering; it represents the pain that Jesus Christ endured when he was nailed to the cross. There is also a scene of Uno reading the Bible. Additionally, there is a scene where he has a staff, and this certainly depicts a biblical scene of a shepherd. Finally, the last thing that should absolutely be pointed out about this video is that it is the first premiere on WHYLONEWORLD, which is LONEWOLF’s sick new digital platform to share his work along with other people’s work to the world in an innovative, dope new way. Overall, I really enjoyed the video and the track, and I am excited to see and hear more from them.

 
 

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