Yung Heir - gahdamn
“gahdamn” is a futuristic, hype Hip hop song fresh from artist Yung Heir. It runs for approximately 2 minutes and 10 seconds and was released 5 days ago (October 11th, 2022). The beat is wonky and spaced out, with a synth that makes you feel like you’re on the Round-Up at the fair with its distortedness. The drums are also distorted and they go very hard. The lead is equally trippy, coming in the form of some sort of probe sound effect. On the track, Heir floats on the beat, flowing about his fashion and monetary choices as well as his love life. The delivery is smooth and crisp, and the adlibs are a lot of fun.
PullUp’s visual accompaniment is stellar. With a very sleek black-and-white color palette, it definitely creates and brings you into an atmosphere that is both dreary and surreal. It certainly matches Yung Heir’s aesthetic and the track alike. The effects on this one are subtle and intentional. With the glows, blurs, and glitchy footage, he extends the surrealism of the video; the more intentional 3D/matrix scenes and duplications elevate the video and the feeling it gives you. I also really like the super meta concepts that he uses in the video (the Windows text editor, the “u kno what goes here”, the “animated text”, etc.) The text message parts were also really clever, as well as the object identification. Overall, I would highly recommend that you check out this video and more from Yung Heir and PullUp Visuals.